Fashion designer Rashida Osbourne was known in the fashion world as Fashion By Shi’da. Hails from Philadelphia, Pa where she graduated from Philadelphia University in 2009. Earning her Bachelor’s Degree in Fashion Industry Management.
Her passion for the art of fashion flourished in her childhood years, but it wasn’t until years after college she decided to pursue her design career. In the Summer of 2014, Rashida launched her fashion company and in 2015 she won a designer’s competition.
Fashion By Shi’da has been featured in fashion shows such as The Summer White Tour, Everyday Girl, the greatest Jersey City Fashion Week, and a Rutgers’s University fashion event.
The upcoming designer was also featured on the runway at The Philadelphia Small Business Fashion Week. Which is organized by our friends and media partner Embacy Media/Dawane Cromwell.
Not to mention Rashida Osbourne’s Fashion By Shi’da also walked at the Atlanta Small Boutique Fashion Week and was featured in the NYC Fashion Ave Magazine-Fashion on the Hudson. UrbSocietyMag reached out to Fashion By Shi’da for an interview and she accepted.
Lateek: What city were you born and raised?
Rashida: I was born in Springfield, PA. I was raised in Voorhees, NJ. I relocated to Philadelphia, PA after graduating from high school.
Lateek: Where does your artistic influence come from and when did you start making clothing?
Rashida: My artistic influences started at a young age. Back in New Jersey, we took Home Economics classes which included cooking, sewing, and art. Once I began sewing is when my passion started. My family on both sides had seamstress (Mother’s side-grandmother, Father’s side-aunt) High school is when I truly started making clothing.
Lateek: Everyone has to start somewhere. What was your first job?
Rashida: My first job that relates to my passion, was a sales associate for retailer Mandee. It’s rather funny because within the last year I returned to Mandee and hold the title of District Visual Merchandiser.
Lateek: What was the best advice you got from veteran designers in the industry?
Rashida: To fulfill your passion regardless of what people, say. As well as stay up on the developing trends and creations.
Lateek: What was your most memorable challenge as a designer?
Rashida: Every day is a challenge, but being able to differentiate yourself and stand out. As fashion is constantly changing and being able to implement those trends and keeping your clientele coming back.
Lateek: How would you describe your fashions and style?
Rashida: My fashion is catered to the modern “True Woman” (meaning women of curves). They want to have runway looks but still feel sexy and powerful. I cater to what they see in the magazines, television, and online, but have access to it without killing their pockets. The style is cohesive with their current wardrobe and is the “statement piece”.
Lateek: Who is your dream client?
Rashida: My dream client would be Remy Ma. She has taken a negative situation (her being incarcerated) and used that to emulate her career. She is flourishing in the entertainment industry. What really attracted me was her family unity and her strong relationship with her husband Papoose.
Lateek: What advice do you have for aspiring fashion designers?
Rashida: Follow your dream, do not let anyone hinder what you’re reaching for. There is no true path on how to fulfill those dreams, take it one step at a time. Just remember, time is of the essence and humbling yourself helps you prevail.
Lateek: What upcoming fashion show or event are you looking forward to?
Rashida: I entered to be a contestant in the Indie Fashion Designer Contest, which is in December 2016. Win or lose, I know I am a winner because I took the step to enter the contest. As well as, I see my creativity escalating beyond my comfort zone. In addition, I am gearing toward NYC Fashion Week 2017.
Lateek: If you had a dream company to design for, which fashion brand would it be?
Rashida: Besides my own…lol I would have to say H&M or Target.
Lateek: Who are some of your favorite designers?
Rashida: Designers Tracy Reese and Michael Costello.
Lateek: Name 3 celebrities who have the best style to you?
Rashida: Remy Ma, Rasheeda Buckner-Frost, and Erykah Badu.
Lateek: How would you describe your own personal style?
Rashida: I would describe my own personal style as Sexy Afro-Punk It’s funny because my sister gave me that name. I can wear the trends of today, but I have to incorporate my Afrocentric side with a twist.
Lateek: Where would you like to see yourself as a designer in 5 years?
Rashida: I would like to see myself as a mainstream name within the industry. Holding my own clientele within my own boutique. As well as not just being a designer, I want to be an example of a young future entrepreneur to live your dream. My overall story does not stop at designing; I want to assist in helping the youth of my community.
Lateek: What magazines do you subscribe to?
Rashida: Elle and Vogue just to name a couple.
Lateek: What are some of your favorite pieces in your collection?
Rashida: The last collection I did was showcased at Atlanta Small Boutique Fashion Week and there were 3 that I loved. Those being my signature wide-leg denim jeans, earth-tone chiffon peasant dress, and lace catsuit with removable chiffon skirt.
Lateek: What upcoming projects are you most excited about?
Rashida: Working on my collection to be featured in NYC Small Business Fashion Week 2017.
Lateek: What does fashion mean to you?
Rashida: Fashion means to me bridging together your character as an individual and letting it flourish to create a statement in your clothing. Fashion is being able to represent your character and wearing what makes you happy. As long as you own your look, no one can dictate to you what fashion is and how it must be worn.
Lateek: What do you see in the future for the fashion industry?
Rashida: The future of the fashion industry is ever-changing. I believe that’s why I am so passionate about it. If fashion were the same every day and every season I would not be as happy to fulfill my dream. It keeps me on my game. I have to make sure I am ready for the next trend and that my skill set is constantly improving. I see that fashion will never descend and will always emulate as a topic of discussion.
I would like to thank the lovely Rashida Osbourne for allowing me deep inside her fashion mind. We learned what makes her fashions creative, what’s her mind-set when she designs, and more.
You can contact Fashion By Shi’da at: firstname.lastname@example.org
FB: Shi’da Osbourne